Logo is a small but a powerful sign that identifies and distinguish a brand, a company or a product from the crowd and helps to communicate a key message to the target audience.
The design of a logo seems to be simple, as the logo is a just a small sign, a picture or a combination of letters. However, a poorly designed logotype can make a poor showing about a company or a product. In order to avoid designing a poor inelegant logo design you should avoid the following 7 logo design mistakes.
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The Use of Too Many Fonts
The font can drastically impact the overall look of a logo. In other words, the choice of a font for a logo can break it or make it. The use of too many fonts in a logo can turn it in a scarecrow that distracts rather than help to focus on key message of a logo. Use one or two fonts which complement each other but not confront.
Putting Too Much Value On Trends
If you want to create an evergreen timeless logo design, then you should not follow all the temporary trends in logo design. You better stick to simplicity, minimalist forms, negative and white space. Let’s take a Skype logo, for example. Its bubble-like design that was popular in 2006 has been aged long time ago but the logo has not much changed. Skype has fallen to the allure of keeping up with the trends. Don’t become another victim. The best option to make a logo that will be beyond any trends and time whims is to create a logo that translates the brand’s style, concept, and tone.
Using Non-Scalable Raster Images
Creating a logo design in raster format can become a real nightmare in perspective. Logos are applied in different types of media can channels, including print materials and digital and should be flexible. The ability of a logo to be scaled from small to large sizes is a must. That’s why a logo should always be created in vector format.
Using Too Abstract or Too Complex Forms
When creating a logo, avoid using too complex forms, letterings, and imagery. Rather use some simple but memorable forms, that is easy to understand and is closely related to or associated with a company or product. Another mistake is using too complex figures that is hard to perceive and remember. One of the examples of abstract logos is the logo of the 2012 London Olympics. Designers created too much abstract logo design and this became a failure.
Relying on Monograms and Acronyms
The use of such technique of logo design as monogram or acronym is not good solution for a startup or for a new product on market. It can be hardly recognizable by only business name initials or by acronyms. If you decide to use a monogram for a logo design, it should be a thought-out solution that will help to create an original, memorable effect.
The Usage of Common Cliché Imagery
If you want your company logo to become one of the many run-of-the-mill logos, then using cliché visuals is not a mistake. If you want to stand out of the crowd, then you should take a guess and creativity in order to create a memorable and smart logo design solution.
Misusage of Colors
The selection of the right colors in a logo design is complex and requires the knowledge of psychology behind the color usage. If you feel that you need some help in choosing the proper color combination for a logo, then you can read a helpful article, “Logo colors: what’s best for your brand?”, that shares a lot of recommendations, a color explanations guide and a useful and interesting infographic.