Top 7 Designers’ Mistakes You Need to Avoid in Logo Design

Logo is a small but a powerful sign that identifies and distinguish a brand, a company or a product from the crowd and helps to communicate a key message to the target audience.

The design of a logo seems to be simple, as the logo is a just a small sign, a picture or a combination of letters. However, a poorly designed logotype can make a poor showing about a company or a product. In order to avoid designing a poor inelegant logo design you should avoid the following 7 logo design mistakes.

If you experience some problems or you are looking for some inspiration for your logo design projects, feel free to download our exclusive single free logo templates and free logo sets in AI and PSD which you can easily turn into fantastic personalized logo designs for any brand and product. Thanks to a huge variety and a wide range of logo topics, themes and styles, you will find for sure a logo template that fits your design or business objectives.

  1. The Use of Too Many Fonts

The font can drastically impact the overall look of a logo. In other words, the choice of a font for a logo can break it or make it. The use of too many fonts in a logo can turn it in a scarecrow that distracts rather than help to focus on key message of a logo. Use one or two fonts which complement each other but not confront.

  1. Putting Too Much Value On Trends

If you want to create an evergreen timeless logo design, then you should not follow all the temporary trends in logo design. You better stick to simplicity, minimalist forms, negative and white space.  Let’s take a Skype logo, for example. Its bubble-like design that was popular in 2006 has been aged long time ago but the logo has not much changed. Skype has fallen to the allure of keeping up with the trends. Don’t become another victim. The best option to make a logo that will be beyond any trends and time whims is to create a logo that translates the brand’s style, concept, and tone.

  1. Using Non-Scalable Raster Images

Creating a logo design in raster format can become a real nightmare in perspective. Logos are applied in different types of media can channels, including print materials and digital and should be flexible. The ability of a logo to be scaled from small to large sizes is a must. That’s why a logo should always be created in vector format.

Image Source

  1. Using Too Abstract or Too Complex Forms

When creating a logo, avoid using too complex forms, letterings, and imagery. Rather use some simple but memorable forms, that is easy to understand and is closely related to or associated with a company or product. Another mistake is using too complex figures that is hard to perceive and remember. One of the examples of abstract logos is the logo of the 2012 London Olympics. Designers created too much abstract logo design and this became a failure.

Image Source

  1. Relying on Monograms and Acronyms

The use of such technique of logo design as monogram or acronym is not good solution for a startup or for a new product on market. It can be hardly recognizable by only business name initials or by acronyms. If you decide to use a monogram for a logo design, it should be a thought-out solution that will help to create an original, memorable effect.

Image Source

  1. The Usage of Common Cliché Imagery

If you want your company logo to become one of the many run-of-the-mill logos, then using cliché visuals is not a mistake. If you want to stand out of the crowd, then you should take a guess and creativity in order to create a memorable and smart logo design solution.

  1. Misusage of Colors

The selection of the right colors in a logo design is complex and requires the knowledge of psychology behind the color usage. If you feel that you need some help in choosing the proper color combination for a logo, then you can read a helpful article, “Logo colors: what’s best for your brand?”, that shares a lot of recommendations, a color explanations guide and a useful and interesting infographic.

(No ratings yet)

Latest News

Free Pool Party Flyer in PSD

Welcome to download our exclusive Free Pool Party Flyer in PSD! Create an eye-catchy, attractive promotional flyer or invitation design for an upcoming summer pool party or beach party. To make the flyer will take a few tweaks. Via smart objects, you can easily change colors, add custom image and add summer pool party event details.

Free Colorful Textured Watercolor

You are welcome to download our latest freebie – 8 Free Colorful Textured Watercolor backgrounds. You can use these free hand-painted watercolor backgrounds in any design project, be it a printable design or a package design, etc.

Free Home Security Tri-Fold Brochure in PSD

Our new Free Home Security Tri-Fold Brochure in PSD is designed for effective promotion of home security services. This brochure is a perfect solution for the detailed explanation and attractive presentation of home security solutions.

Womens V-Neck T-Shirts MockUp Set

Download this exclusive Women’s V-Neck T-Shirts MockUp Set for applying to your graphic designs and using for showcasing apparel designs at online apparel stores. The customization of the mockups is a piece of cake thanks to smart objects and well-organized layers. Just a few clicks and your t-shirt design has an eye-catchy design.

Womens Crew Neck T-Shirts MockUp Set

Welcome to download this photo-realistic Women’s Crew Neck T-Shirts MockUp Set that is perfect for showcasing your own t-shirt designs, as well as for displaying apparel designs on online stores. They are highly customizable via smart objects.

2 Free Duct Tape Mock-ups in PSD

Download these photo-realistic 2 Free Duct Tape Mock-ups in PSD in order to apply them for to your graphic design projects, including logo, and other branding design. Just use smart objects to easily insert your design into the mockup.

Free Wedding Invitation Template Cyclamen

Enjoy this original Free Wedding Invitation Template Cyclamen set for creating custom wedding invitation stationery items designs. The set includes 6 wedding templates designed in one style: an invite, a thank you card, an RSVP card, an escort card, a menu and a save the date card.

Womens Polo T-Shirts MockUp Set

You are welcome to download this free Women’s Casual Slim Fit Polo T-Shirts MockUp Set that you can use in order to showcase your own logo, print, label or any other designs in the most realistic way. The 6000×5000 px mockup is easy-to-customize, has a high detalization, several angles view layouts and custom color backgrounds.

Free Summer Sale Facebook Cover

Summer is almost around the corner and it means that there will be a lot of summer sales and you need to get prepared. With this Free Summer Sale Facebook Cover, you can spread the word about an upcoming summer sales campaign, special offer event via Facebook.

Free Blue Textured Watercolor

Download and use these Free 8 Blue Textured Watercolor backgrounds and apply in your own graphic design projects to make your design look beautiful and personalized.