Typography Tips: How to Choose a Perfect Font Pairing

Any design, be it website design, a flyer design, or a social media post design takes a complex approach that involves choosing the right style of design, color scheme and the right fonts. Today, we will talk about the font pairings and how to choose perfect pairing fons for a design which would not conflict but rather complement each other.

Font pairing is usually a combination of 2-3 fonts which harmonize with each other and complement. One of the chosen types is usually a display or decorative font that is used for headlines, sub-headlines. The second font is used for body text and the third one can be applied for captions, call-to-action and other text that should be emphasized from the rest of the body text.

With so many fonts available on the web, how to choose 2 or 3 which will not conflict or fight the eye for attention, but work well and complement each other? Below are listed some quick tips, recommendations and resources which will help you out with the right font pairings for your design project or website.

Build a Visual Hierarchy

While choosing font combinations you should consider how the fonts will affect the hierarchy of integrated parts of the content, like headlines, subheadings, body text and captions. It’s obvious that headings should draw more attention than body text or captions, so the fonts for headings should be more original and decorative.

Key Types of Fonts

  • Serif fonts are typefaces which have thin or thick strokes attached to each character. This makes copy written with serif fonts clear for reading. Serif fonts are mostly used in print design, logo design and in combination with sans serifs for a balance.

Image source 

  • Sans serif fonts are opposite to serif fonts and have more rounded character details without strokes. They are mostly used for flat web design.

Image source

  • Script fonts are custom original fonts which are characterized by hand-written style of letter details. Script fonts are perfect for romantic designs of greeting cards, wedding invitation designs, packaging designs. They look great and contrasting in pair with serif or sans serif fonts.
  • Decorative fonts are also creative fonts which are mostly used for the design of packaging, invitations, logos, posters, etc.

5 Tools and Resources for Finding Perfect Font Pairings

30 Perfect Font Pairings is a comprehensive collection of fonts which perfectly match each other.

Fontpair.co

Fontpair is a helpful font pairing tool that provides a wide range of font pair combinations of Sans + Sans-Serif, Sans-Serif + Serif, Display + Sans-Serif, Display + Serif, etc. Each of the font pairing is available for download.

Canva Font Combinations

Canva has a lot of helpful tools, like editable templates. But did you know that is has a font combination generator that provides a list of supportive fonts for the font you choose. Moreover, it provides an example of how 2 fonts look like in real design projects.

Font in Use

Font in Use is an archive that serves as an inspiration board of creative font pairing examples used in different types of designs, including packaging design, print design, web design.

Typespiration

Another helpful library of font pairing examples contributed by independent designers from all over the world. To dive into any font pairing details, like font names, colors and CSS codes for pasting in your website, you just click on the example you liked.

(1 votes, average: 5 out of 5)

Latest News

Free Vacation Icons Set

We believe that this stylish set of Vacation Icons will come in handy now, in high summer, when everyone is going on a trip. Their simple yet sweet style can match most various graphic and printing projects. You can choose between color and plain line options. Use our charming pack of Vacation Icons for free, […]

Free Drink Can Mockup Set

Are you in search of a cool Drink Can mockup? Then our stylish set is all you need! Crafted by a well-versed designer these images will impress your customers with the vivid colors and realistic details. Download our unique set of Drink Can mockups for free, and customize them up to your liking in no […]

30 Instagram Stories Highlight Covers

With the overwhelming popularity of Instagram it might not be easy to make your profile stand out. You should realize that sharing great content is not the only way to engage your followers. The unique style of your page can shine through details such as an original username, a delightful tone of voice, a catchy […]

Free Dj Banners Templates

Check out these stylish catchy banners for the DJ parties! If you need to announce the upcoming music event, special guest performance or even a DJ battle, just download this pack. Free collection of Dj banners will be helpful for your club promotion. It’s so easy to edit the text and photos – try it […]

30+ Free Floral Vector Patterns

Floral vector patterns are one of the important components of modern graphic design, they make it more original and diverse, add the zest and help to increase brand awareness. These elements have an extensive scope, which includes web design, the corporate identity of companies, interior or clothing design PSD Mockup Templates, printing, and Free Food […]

Free Church Flyer Template

Use this wonderful template to inform everyone about your upcoming church meeting. Text written in striking yellow looks impressive placed on the black background. A B&W photo which you can easily replace with your own, adds style to the sample. Download our unique church template for free, customize it in Adobe Photoshop, and print out […]