Being extremely creative, graphic designers know how to create a great design project that stands out. But when it comes to showcasing the final design concept to stakeholders, the art of selling not the art of design helps to persuade and convince end clients. In other words, even a high-end professional design poorly presented can result in a failure for a designer.
Many designers ask “How to communicate the end result of a design project to people who don’t have enough skills for “reading” the design the way you read it and don’t have a clue of design principles?” There are several simple recommendations on how to make a great design project presentation that really sells. One of them using free PSD mockups.
Keep Asking Question on Every Stage of the Design
Every single step, every single element added to the design should be driven by the functionality logic. In order to make it right and meet the client’s expectations, you should ask the questions he would ask. These questions and your answers to them help to follow the right direction. Why you pick a red color for that is? Is it because it attracts people’s attention or because it fits client’s company logo? Besides, asking questions and finding right answers help to communicate your design decisions to clients.
Focus On Your Target Audience
There is a difference in presenting your design concept or final product to your peers, development team, project manager or to clients. You should always try to put yourself in the shoes of a person you present your work to.
Get to the Point Without Getting into Specifics
Always focus on the problem you face in this or that design project. Your client is interested in the final result; he wants to get the solution to his problem. In the process of your presentation (if it takes place in person) don’t get into specifics like the layout, design elements typography etc. The client wants to know how your design solution meets his business needs. That’s all. Otherwise, he may lose interest to your presentation.
Use Free PSD Mockups to Showcase Your Design in Context of Natural Settings
When a client hears that the design project is ready, he imagines that design piece in natural settings, in the context of real objects, different materials and backgrounds. If you provide him a raw design put in a white space plain frame, chances are he will refuse to accept it or would not like it. If you are working on a website design, be sure to make it look the way it should after all, in the context your client expects to see. Lucky for you, we have a lot of photorealistic free PSD mockups for presenting your awesome design ideas to end clients. On our website, you can find free mockups in PSD for any purpose, any type of design project, be it a greeting card design, poster design, outdoor advertising design, package design, website design etc. All you need for create a top-notch design presentation is Photoshop and basic image manipulation skills Get Photoshop as part of a Creative Cloud single-app plan for just US$19.99/mo. Just download any of free PSD mockups on our website and apply your ready-made design onto it using smart objects.