Most Common Typography Mistakes Every Designer Should Avoid

If in the world of marketing, the content is the king, in the world of design, the font is the king, as it helps to showcase content in a visually impactful way, convey the key message, and emphasize the style of the brand. Choosing a font is one of the most responsible decisions in the process of design, so if you make a mistake it will affect negatively the whole look of your design project. Below are Most Common Typography Mistakes Every Designer Should Avoid in the process of creating graphic or web design projects.

The Usage of Too Many Fonts in One Design

Using 3 or more typefaces can create a cluttered, chaotic nonprofessional look in the design and can ruin the hierarchy of the whole design. The perfect solution is to stick to 2-3 typefaces with several weight versions for creating headlines, sub-headlines and emphasized body text.

Image source

The Focus On The Visual Form Over Function

When choosing the font for your next design project, be careful with choosing too original and unique fonts. While there are a lot of dramatic, original handwritten fonts over there, few of them are legible and functional when it comes to readability. Take a look at this example of urban poster that uses Vivaldi font that is too hard to read because of too many curls and loops. Functionality should be on the first place, not the form.

Image source

Imbalance in Leading

Leading or line height is the space between text lines. The leading with too much space as well as too tight leading can both do much harm to the design. While adding too much space between lines can create the feeling of separatedness, and make it look like it is “off” design, too tight leading can negatively affect the readability of the text.

Image source

Failed Kerning

Like bad leading balance, a failed kerning can also do much harm to the design and to the brand. Kerning is the space between two characters in a word. Kerning adjustments directly affect the readability. Too tight letters can create a cluttered look, while too loose space between characters can confuse and make it look like a character doesn’t belong to this or that word. In the example below, you can see how too tight kerning and space between words can ruin the meaning.

Image source

Bad Text Alignment

Make your text consistent throughout the whole design by aligning body text blocks and paragraphs. The non-aligned text looks chaotic and it is hard to focus on. There are some traditional rules of text alignments. For example, headlines and short descriptions should be centered, while huge paragraphs and body text blocks look better when left-aligned or right-aligned.

Source image

Flashy Font Pairing Choice

While using too many fonts can do harm to any design, choosing font pairings, or combining typefaces can turn any design in a disaster. The art of combining fonts needs practice, intuition, typography basics knowledge and art approach. On the one hand, it’s important to understand and feel what font pairings harmonize well with each other, on the other hand, you should understand how they will look like in real-life context when being applied to various types of design, like package, magazine, poster, website.

(No ratings yet)

Latest News

30+ Free Floral Vector Patterns

Floral vector patterns are one of the important components of modern graphic design, they make it more original and diverse, add the zest and help to increase brand awareness. These elements have an extensive scope, which includes web design, the corporate identity of companies, interior or clothing design PSD Mockup Templates, printing, and Free Food […]

Free Health Care Flyer Template in PSD + AI, EPS

Enjoy our new free health care flyer template! It’s a good way to spread medical information to prevent diseases and infections. It’s also suitable for clinic and hospital promotion. Feel free to download!

Free Instagram Stories Set Template in PSD

Don’t pass by this Instagram stories set. Feel free to use it for your profile. Inspiring stories will catch new followers’ attention! Elegant stories templates are perfect for lifestyle blogs.

30+ Free Bottle Mockups in PSD

As there are plenty of brands vying for the attention of potential customers, you should find maximum effective methods for your product to shine! Actually, there are several such methods but one of the easiest of them is creating great design and show it creating an excellent presentation.

Free Triangle Patterns Template in PSD + AI, EPS

Just look at these amazing geometric patterns with triangles! Colorful abstract backgrounds are perfect for textile or wrapping paper. It’s also suitable for home interior – feel free to download and use your imagination!

30+ Free Postcard Mockups in PSD

A postcard is something that you can send someone to say “Merry Christmas!” or just without any special occasion. Every year, millions of postcards are sent and received. But to find an original one is not easy, so the solution is to make it by yourself.